When thinking about previous advertising campaigns that have appealed to our target audience of 16-25 year olds, we thought of Cadbury's.
These adverts have no relation to chocolate, but because of their obscurity, they are very memorable and stick in the viewer's mind. However, memorable they may be, did they actually improve the sales of Cadbury's Chocolate?
Cadbury reported that sales of Dairy Milk had increased 9% from the same period in 2006. Market Research firm YouGov showed that 20% more people looked favourably on the brand in the period after the advert's general release than in the previous period, therefore this type of advertising does appeal to the public. It was also widely shared on social networking sites and received over 500 000 hits on youtube during its first week of airing the advert.
3 comments:
good facts! it also encourages the viewer to get involved and discover for themselves what its about and then that achievement (?) in working it out makes them remember it more and their more likely to talk about it.
http://www.youtube.com/watch?v=JWEOHd9JNmk&feature=fvw
this advert doesnt have a route and i think it shows.
the first one was a sick but the one with the airport cars?? WTF?
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