Initial Ideas for Routes

1 - Confronting Stereotypes
Such as a sophisticated, well dressed lady hammering iron/metal (therefore incorporating object/s from the ironwork gallery) or a butch 'geezer' type sewing- part of a costume/textile/tapestry. For this we would effectively be using objects that contrast drastically from the stereotype that we have shown to suggest that the V&A holds things to interest all kinds of people and that much of it would be a surprise.


2 - Objects Out of Context
Creating campaigns that places an object into a contemporary functional situation.
For example, Ferg found a chain mail glove that reminded him of an oven glove. So to put such an object in context, we may have a series of photographs using the chain- mail glove in a kitchen taking various foods out of the oven, therein making an object that is expected to be displayed in a case an object have a practical use and largely suggesting that the majority of object in the V&A were designed to have a functional use rather than for purely decorational purposes.    


3 - Ghost of the Past Still Present
Show objects in the display cases as they would appear in the museum, with people looking at objects; in the background echo/ghostlike images effectively reenacting how that object would have been used; for example the display may hold swords and the ghosts in the background would be sword fighting.


4 - Personal Opinions
Interviewing people within the age group of 16-24, talking about their favorite object at the V&A. Most effective as a short film/teaser trailer/viral, the people would be set against a white background (keeping it really clean/simple/sophisticated) with the object exposed over them, and the type running over the clip like an autocue.


5 - 6 Degrees/ Links